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AdTech built by the people who run it

We are the team that built and ran Adsmovil's infrastructure from day one. For more than 15 years we were the technical core of one of Latin America's largest digital advertising networks, now part of MiQ.

Your campaign, your site, your product
Bidlayer: auctions, integrations and operations
Infrastructure and data
15+ yearsrunning AdTech at scale
9 disciplinesfrom development to technical leadership
AWS & GCPhigh-traffic infrastructure
Your hourswe work in the client's time zone
01 · What we do

Six ways to join your operation

From a full team to a specific problem nobody else could solve.

Managed AdTech squad

A turnkey team of developers, QA and a PM, working with our processes. Technical capacity without the cost of hiring and managing.

RTB & infrastructure

Operation, maintenance and optimization of real-time bidding platforms: latency, SSP and DSP integrations, critical incidents.

Publisher tech support

iOS and Android SDKs, header bidding with Prebid and tier-3 support. Integrations that take other teams months.

Data & analytics

Pipelines on Dataflow, BigQuery and Redshift to process and understand large volumes of ad events.

LATAM operational bridge

Technical and operational support during your business hours, whether you are in the Americas, Europe or elsewhere.

AdTech consulting

To enter or grow in programmatic in Latin America: assessment, architecture and implementation plan.

02 · Where we come from

We lived it from the inside

We are not a generic software factory. For more than 15 years we ran Adsmovil's technology: real-time auctions, exchange integrations, SDKs in thousands of apps and all the data behind them. Today we bring that experience to other companies in the ecosystem.

Disciplines

FullstackBackendFrontendPublisher supportCloud & dataQA & testingCRM & SalesforceProject managementTechnical leadership

AdTech technologies

OpenRTBPrebid.jsGoogle Ad ManagerVAST · VPAID · MRAIDiOS & Android SDKsBigQueryAWSGCP
03 · How we work

A senior team, sized to the problem

1

Assessment

We get to know your stack, your operation and what needs solving first.

2

Team setup

We pick the right profiles, from mid-level to CTO, on top of proven processes.

3

Operation

We work with Jira, Confluence and our own QA. You see progress at all times.

4

Continuous adjustment

We add or change profiles when the scope changes, without starting over.

AI across the whole process

We use AI every day: to build, test, document and operate. It gives us more speed and coverage with the same senior judgment. AI speeds things up; decisions are made by people with years in the business.

04 · Engagement models

Simple models, no surprises

We choose together the one that fits your project. Rates depend on profiles and scope; we share them after the first conversation.

Per profile

Staff augmentation

We add people to your team at a fixed monthly rate per profile, based on seniority. You direct the work.

Best if you have a team and need more capacity.
Per team

Managed squad

A full team with a PM, responsible for an objective. One monthly fee for the squad; we manage it.

Best if you want to hand off a whole area.
Per outcome

Outcome-based fee

A fixed part plus a variable part tied to the metrics we agree on at the start.

Best when the goal can be measured.
Per project

Project or consulting

Fixed scope, timeline and price for a specific problem, an assessment or an integration.

Best to start working together.
In US dollarsMonthly invoicing in USD.
First 5 business daysOne invoice per month, no hidden fees.
International transferSWIFT or SEPA.
05 · Contact

Let's talk about your project

Write to us and in the first conversation we'll see what you need and how we can help.

Posadas, Misiones, Argentina. We work with clients across the Americas.

Javier PalejkoCo-founder
javier@bidlayer.net
Mauricio NudelmanCo-founder
mauricio@bidlayer.net